\u0130stanbul Marketing Summit<\/strong><\/em>‘te iki \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\nTSKB’den yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, T\u00fcrkiye’nin ilk enerji verimli s\u00fcrd\u00fcr\u00fclebilirlik ileti\u015fimi kampanyas\u0131 olma \u00f6zelli\u011fi ta\u015f\u0131yan proje, TSKB’ye ill\u00fcstrasyon kategorisinde ‘IMA Gold’, indoor (i\u00e7 alan) kullan\u0131m kategorisinde de ise ‘IMA Mentioned’ \u00f6d\u00fcllerini kazand\u0131rd\u0131.<\/p>\n
S\u00fcrd\u00fcr\u00fclebilir bankac\u0131l\u0131k alan\u0131nda erken d\u00f6nemde yola \u00e7\u0131kan\u00ad ve finans d\u00fcnyas\u0131nda pek \u00e7ok ilki ger\u00e7ekle\u015ftirmi\u015f olan TSKB, son 30 y\u0131ld\u0131r ye\u015f\u00adil ve sosyal temal\u0131 kalk\u0131nma yat\u0131r\u0131mlar\u0131n\u0131n finansman\u0131 ve sosyal sorumluluk projeleriyle BM S\u00fcrd\u00fcr\u00fclebilir Kalk\u0131nma Ama\u00e7lar\u0131’n\u0131n t\u00fcm\u00fcne katk\u0131 sa\u011fl\u0131yor.<\/p>\n
2022 y\u0131l\u0131nda yay\u0131nlad\u0131\u011f\u0131 Sorumlu S\u00fcrd\u00fcr\u00fclebilirlik \u0130leti\u015fimi Politikas\u0131 ile T\u00fcrkiye’de bir ilke daha imza atan ve ileti\u015fim faaliyetlerinin \u00e7evresel ayak izini minimumda tutmay\u0131 taahh\u00fct eden TSKB, bu kapsamdaki ilk kampanyas\u0131n\u0131 ‘enerji verimli’ bir formatta hayata ge\u00e7irdi.<\/p>\n
– ‘D\u00f6n\u00fc\u015fen Ad\u0131mlar’ projesi<\/strong><\/p>\nBir i\u00e7 ileti\u015fim kampanyas\u0131 olarak tasarlanan ve \u00e7evreye zarar veren g\u00fcnl\u00fck al\u0131\u015fkanl\u0131klar\u0131 ad\u0131m ad\u0131m d\u00f6n\u00fc\u015ft\u00fcrmeye te\u015fvik eden ‘D\u00f6n\u00fc\u015fen Ad\u0131mlar’, tipografi, renk ve bas\u0131l\u0131 materyaller olmak \u00fczere her a\u015famas\u0131 enerji tasarrufu sa\u011flayacak \u015fekilde tasarland\u0131.<\/p>\n
Konuyu ger\u00e7ek\u00e7i ve \u015fa\u015f\u0131rt\u0131c\u0131 bir dille ele alarak al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131nda bir g\u00f6rsel d\u00fcnya ile s\u00fcrd\u00fcr\u00fclebilirlik fark\u0131ndal\u0131\u011f\u0131n\u0131 art\u0131rmay\u0131 hedefleyen kampanya kapsam\u0131nda banka i\u00e7inde ilgi \u00e7ekecek noktalara ill\u00fcstrasyonlar yerle\u015ftirildi.<\/p>\n
Daha az ekran enerjisi harcama ve bask\u0131da y\u00fczde 30 daha az m\u00fcrekkep kullanma \u00f6zelli\u011fine sahip, Times New Roman ile Century Gothic Pro fontlar\u0131n\u0131n kullan\u0131ld\u0131\u011f\u0131 kampanyada enerji tasarrufunu en \u00fcst seviyeye \u00e7\u0131karacak renk paletleri tercih edildi.<\/p>\n
\u00c7evresel ayak izinin en d\u00fc\u015f\u00fck seviyede olmas\u0131yla b\u00fcy\u00fck ilgi toplayan kampanya, TSKB’nin karbon-n\u00f6tr genel m\u00fcd\u00fcrl\u00fck yerle\u015fkesinde \u00e7al\u0131\u015fan ekiplerinin ve yerle\u015fkeyi ziyaret eden i\u015f ortaklar\u0131n\u0131n dikkatini \u00e7ekerek iklim dostu bir gelecek i\u00e7in kal\u0131c\u0131 davran\u0131\u015f de\u011fi\u015fikli\u011fi yaratmay\u0131 hedefliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcrkiye S\u0131nai Kalk\u0131nma Bankas\u0131 (TSKB), banka yerle\u015fkesinde fark\u0131ndal\u0131k yaratmak \u00fczere ger\u00e7ekle\u015ftirdi\u011fi s\u00fcrd\u00fcr\u00fclebilirlik ileti\u015fimi projesi ‘D\u00f6n\u00fc\u015fen Ad\u0131mlar‘ ile \u0130stanbul Marketing Summit‘te iki \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. TSKB’den yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, T\u00fcrkiye’nin ilk enerji verimli s\u00fcrd\u00fcr\u00fclebilirlik ileti\u015fimi kampanyas\u0131 olma \u00f6zelli\u011fi ta\u015f\u0131yan proje, TSKB’ye ill\u00fcstrasyon kategorisinde ‘IMA Gold’, indoor (i\u00e7 alan) kullan\u0131m kategorisinde de ise ‘IMA Mentioned’ \u00f6d\u00fcllerini kazand\u0131rd\u0131. […]<\/p>\n","protected":false},"author":1,"featured_media":27972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[1712],"tags":[],"yoast_head":"\n
TSKB'nin enerji verimli s\u00fcrd\u00fcr\u00fclebilirlik ileti\u015fimi kampanyas\u0131 \u00e7ifte \u00f6d\u00fcl ald\u0131 - BankaVitrini<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bankavitrini.com\/tskbnin-enerji-verimli-surdurulebilirlik-iletisimi-kampanyasi-cifte-odul-aldi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TSKB'nin enerji verimli s\u00fcrd\u00fcr\u00fclebilirlik ileti\u015fimi kampanyas\u0131 \u00e7ifte \u00f6d\u00fcl ald\u0131 - BankaVitrini\" \/>\n<meta property=\"og:description\" content=\"T\u00fcrkiye S\u0131nai Kalk\u0131nma Bankas\u0131 (TSKB), banka yerle\u015fkesinde fark\u0131ndal\u0131k yaratmak \u00fczere ger\u00e7ekle\u015ftirdi\u011fi s\u00fcrd\u00fcr\u00fclebilirlik ileti\u015fimi projesi ‘D\u00f6n\u00fc\u015fen Ad\u0131mlar‘ ile \u0130stanbul Marketing Summit‘te iki \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. 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TSKB’den yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, T\u00fcrkiye’nin ilk enerji verimli s\u00fcrd\u00fcr\u00fclebilirlik ileti\u015fimi kampanyas\u0131 olma \u00f6zelli\u011fi ta\u015f\u0131yan proje, TSKB’ye ill\u00fcstrasyon kategorisinde ‘IMA Gold’, indoor (i\u00e7 alan) kullan\u0131m kategorisinde de ise ‘IMA Mentioned’ \u00f6d\u00fcllerini kazand\u0131rd\u0131. 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